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<row _id="1"><ACTION_Name>Changing consumers’ mindset / Arla </ACTION_Name><GOALS/OBJECTIVES_Brief_description>Arla uses several tools to minimize food waste. One of them is to change the ‘best before label’ to ‘also good after’. Another initiative is to design packaging, which is easy to fold and fully empty.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actor: Arla (a Market leader in dairy industry).
Target audience: Consumers.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_or£_ongoing>On-going</DURATION_start_and_end_date_or£_ongoing><COUNTRY_international_national_regional_municipal>Denmark (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Prevention</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://www.arla.com/sustainability/minimising-food-waste/changing-consumers-mindset/ </SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY>X</ABILITY><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
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