<data>
<row _id="1"><ACTION_Name>Last Minute Market </ACTION_Name><GOALS/OBJECTIVES_Brief_description>Last Minute Market was established to support large-scale retail companies in the recovery of food surpluses. Today its' areas of action have expanded to other types of non-food goods (e.g., medicines), and thanks to its increasingly innovative package of services (e.g., education, training, communication), it deals with loss and waste prevention across the board.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actors: Last Minute Market,  institutions, companies, schools, third sector.
Target audience: General Public.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>1998 - on-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>Italy (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://www.lastminutemarket.it/</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION>X</MOTIVATION><OPPORTUNITY>X</OPPORTUNITY><ABILITY>X</ABILITY><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM>X</DESCRIPTIVE
 SOCIAL NORM><BASELINE>X</BASELINE><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS>X</MONITORING SYSTEM & KEY PERFORMANCE INDICATORS></row>
</data>
