_id	ACTION_Name	GOALS/OBJECTIVES_Brief_description	ACTORS INVOLVED_implementing_actors_and_target_audience	DURATION_start_and_end_date_or£_ongoing	COUNTRY_international_national_regional_municipal	ROLE OF THE ACTION	SOURCE _web_link_or_journal_source	TECH & INNOVATION_action_linked_to_an_app_or_new_technology	MOTIVATION	OPPORTUNITY	ABILITY	"INJUNCTIVE 
SOCIAL NORM"	"DESCRIPTIVE
 SOCIAL NORM"	BASELINE	MONITORING SYSTEM & KEY PERFORMANCE INDICATORS
1	"""Look, Smell, Taste"" "	"Influencing message on food label: ""Look, Smell, Taste"" to promote consumers to act before throwing out the food."	"Implementing actor: Danish Crown and To Good To Go.
Target audience: Consumers."	On-going	Denmark (national)	Prevention	https://www.danishcrown.com/en-gb/sustainability/everyday-life/food-waste/ 	""	X	""	X	""	""	""	""