<data>
<row _id="1"><ACTION_Name>Froodly</ACTION_Name><GOALS/OBJECTIVES_Brief_description>Froodly’s mobile app rewards consumers for reporting still-fresh discounted products in their local stores. They share a picture of the discounted product, price and store details in the app and gain credits towards rewards such as free coffee. Others can use this information to find great products with a low price all while helping to reduce food waste.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actor: Froodly (company mobile app).
Target audience: Consumers.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_or£_ongoing>2015 - on-going</DURATION_start_and_end_date_or£_ongoing><COUNTRY_international_national_regional_municipal>Finland (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>http://froodly.com</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology>X</TECH & INNOVATION_action_linked_to_an_app_or_new_technology><MOTIVATION>X</MOTIVATION><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM>X</INJUNCTIVE 
SOCIAL NORM><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
</data>
