<data>
<row _id="1"><ACTION_Name>Save &amp; Help campaign (Spar &amp; Hjælp kampagne) </ACTION_Name><GOALS/OBJECTIVES_Brief_description>The nationwide campaign, which aims both to reduce food waste and at the same time help poor Danes. Every time buying a product with the Spar &amp; Hjælp label, DKK 1 goes to social organization Danish Folkehjælp.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actors: KIWI (Logistic provider), Stop Spild Af Food (NGO) and Dansk Folkehjælp (NGO).
Target audience: Consumers.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_or£_ongoing>On-going</DURATION_start_and_end_date_or£_ongoing><COUNTRY_international_national_regional_municipal>Denmark (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Prevention</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>(https://www.facebook.com/Madspild/photos/?tab=album&amp;album_id=1430941710263034) (https://stopwastingfoodmovement.org/our-projects/)</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION>X</MOTIVATION><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
</data>
