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<row _id="1"><ACTION_Name>Rekub                                                                                                     </ACTION_Name><GOALS/OBJECTIVES_Brief_description>Entrepreneur that makes chocolates, cakes, and pies from fruits and vegetables that would normally be wasted. Launched various pop-up restaurants where chefs prepared a 3-course menu with ingredients that would normally be wasted: crooked fruit and vegetables, fish from by-catch or unloved parts of the pig. </GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actor: Rekub
Target audience: Consumers.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>2015 - on-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>Belgium (municipal - Antwerp) </COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://www.rekub.be/</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
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