VollCorner "Marketing von Suboptimal Food im Öko-Handel"Scientific test on optically imperfect carotts; selling carrots with optical imperfections, measuring how unusual the carrots can look until they are not purchased anymore. Also, testing the effect of different communication strategies and price reduction.Implementing actors: VollCorner, Universität Kassel/Witzenhausen, farmers. Target audience: Consumers.2021 (Q1)Germany (national)Re-use (human consumption)https://www.zugutfuerdietonne.de/fileadmin/zgfdt/sektorspezifische_Dialogforen/Gross-und_Einzelhandel/Dialogforum_Fallstudien-Sammlung.pdfXXXX