ALDI NORD/SÜD Communication campaignEngage consumers into buying food with optical imperfections and educating consumers about the best-before date, so households are less likely to dispose of food early.Implementing actors: ALDI SÜD, ALDI Nord; mainly communications department, but also store decorations. Target audience: Consumers.2020 - on-goingGermany (national)Preventionhttps://www.zugutfuerdietonne.de/fileadmin/zgfdt/sektorspezifische_Dialogforen/Gross-und_Einzelhandel/Dialogforum_Fallstudien-Sammlung.pdfXXX