_id	ACTION_Name	GOALS/OBJECTIVES_Brief_description	ACTORS INVOLVED_implementing_actors_and_target_audience	DURATION_start_and_end_date_or£_ongoing	COUNTRY_international_national_regional_municipal	ROLE OF THE ACTION	SOURCE _web_link_or_journal_source	TECH & INNOVATION_action_linked_to_an_app_or_new_technology	MOTIVATION	OPPORTUNITY	ABILITY	"INJUNCTIVE 
SOCIAL NORM"	"DESCRIPTIVE
 SOCIAL NORM"	BASELINE	MONITORING SYSTEM & KEY PERFORMANCE INDICATORS
1	ALDI NORD/SÜD Communication campaign	Engage consumers into buying food with optical imperfections and educating consumers about the best-before date, so households are less likely to dispose of food early.	"Implementing actors: ALDI SÜD, ALDI Nord; mainly communications department, but also store decorations. 
Target audience: Consumers."	2020 - on-going	Germany (national)	Prevention	https://www.zugutfuerdietonne.de/fileadmin/zgfdt/sektorspezifische_Dialogforen/Gross-und_Einzelhandel/Dialogforum_Fallstudien-Sammlung.pdf	""	X	""	X	""	X	""	""