<data>
<row _id="1"><ACTION_Name>Wonky Veg Box </ACTION_Name><GOALS/OBJECTIVES_Brief_description>Redistribute surplus fresh produce (fruits, vegetables) to the average consumer via on-line purchase, and to people in need via charities. Ten percent of food is allocated for charities. Prioritises food that is at high risk of going to waste due to aesthetic requirements of supermarkets.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actor: Wonky Veg Boxes (company). 
Target audience: Wonky Veg Boxes customers and people who obtain food from charities/food banks.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>2014 - on-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>United Kingdom (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://wonkyvegboxes.co.uk</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE>X</BASELINE><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS>X</MONITORING SYSTEM & KEY PERFORMANCE INDICATORS></row>
</data>
