I Am Ready / Zachra? jídlo A campaign called "I Am Ready" to raise awareness about aesthetic standards on fruits and vegetables. The petition was signed by more than 10,000 people. After that, two shops – Penny Market and an online supermarket Rohlik.cz – started to sell wonky fruits and vegetables. Later, TESCO joined, and it is now selling wonky vegetables, too.Implementing actors: Retails services sector, general public. Target Audience: Consumers.2016 - on-goingCzech Republic (national) Preventionhttps://zachranjidlo.cz/our-achievements/XXX