_id	ACTION_Name	GOALS/OBJECTIVES_Brief_description	ACTORS INVOLVED_implementing_actors_and_target_audience	DURATION_start_and_end_date_or£_ongoing	COUNTRY_international_national_regional_municipal	ROLE OF THE ACTION	SOURCE _web_link_or_journal_source	TECH & INNOVATION_action_linked_to_an_app_or_new_technology	MOTIVATION	OPPORTUNITY	ABILITY	"INJUNCTIVE 
SOCIAL NORM"	"DESCRIPTIVE
 SOCIAL NORM"	BASELINE	MONITORING SYSTEM & KEY PERFORMANCE INDICATORS
1	I Am Ready / Zachra? jídlo 	"A campaign called ""I Am Ready"" to raise awareness about aesthetic standards on fruits and vegetables. The petition was signed by more than 10,000 people. After that, two shops – Penny Market and an online supermarket Rohlik.cz – started to sell wonky fruits and vegetables. Later, TESCO joined, and it is now selling wonky vegetables, too."	"Implementing actors: Retails services sector, general public.
Target Audience: Consumers."	2016 - on-going	Czech Republic (national) 	Prevention	https://zachranjidlo.cz/our-achievements/	""	X	X	""	X	""	""	""