<data>
<row _id="1"><ACTION_Name>Too Good To Go</ACTION_Name><GOALS/OBJECTIVES_Brief_description>App B2C marketplace (online platform) for selling and buying surplus food at a discounted price. The app lets you buy and collect 'Magic Bags' of this food - at a great price - so it gets eaten instead of wasted.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actor:Too Good To Go (start-up with online platform). 
Target audience: Consumers.
</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>2015 - on-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>Denmark (national and international)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://toogoodtogo.dk/ </SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology>X</TECH & INNOVATION_action_linked_to_an_app_or_new_technology><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
</data>
