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<row _id="1"><ACTION_Name>Denmark mod Madspild (Denmark against Food Waste) </ACTION_Name><GOALS/OBJECTIVES_Brief_description>A voluntary agreement for companies and organizations that aim to halve food waste by 2030 and reduce food loss in the Danish food industry. The main purpose is to develop and implement nationwide programs, research, and initiatives carried out within all layers of the food value chain. The initiative is based on the UN's Global Goal 12.3 for sustainable development, where global food waste, incl. food waste per population, must be halved by 2030 and food loss reduced.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actors:  Ministry of Environment and Think tank One/Third backed by Ministry of Food
Target audience: Entire food chain actors from ‘farm to fork´.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_or£_ongoing>2020 - on-going</DURATION_start_and_end_date_or£_ongoing><COUNTRY_international_national_regional_municipal>Denmark (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Prevention</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>(https://danmarkmodmadspild.dk/) (https://onethird.dk/danmarkmodmadspild/cases/salling-group/ ) </SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION>X</MOTIVATION><OPPORTUNITY /><ABILITY /><INJUNCTIVE 
SOCIAL NORM>X</INJUNCTIVE 
SOCIAL NORM><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
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