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<row _id="1"><ACTION_Name>Responsible entrepreneurship with Poperinge's 'white gold' </ACTION_Name><GOALS/OBJECTIVES_Brief_description>The landscape of Poperinge in West Flanders has traditionally been strongly dominated by hop cultivation. Hops are especially popular as the most important raw material for beer. That the young offshoots of hop plants are very popular with top chefs and gourmets is less known. The Popering hop shoots are even called the 'white gold'. The tailor-made company SOWEPO produces products based on hop shoots. Under the name 'Houblonesse' produce regional products from hop shoots. When processing hops in a finished product, the stems of the hop plant, the hop shoots, are discarded. From these stems can extract ingredients that enhance the natural taste. As a result, they really add value to products such as caramel waffles, gin and, for example, cheese.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actors: SOWEPO, Flanders Food (Food from Food). 
Target audience: Consumers and retail shops.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>On-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>Brussels (municipal - Poperinge)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Recycle (food waste)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://www.flandersfood.com/nl/stories/sowepo.houblonesse </SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology>X</TECH & INNOVATION_action_linked_to_an_app_or_new_technology><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
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