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<row _id="1"><ACTION_Name>Eat Grim (Eat Ugly)</ACTION_Name><GOALS/OBJECTIVES_Brief_description>Development of a digital platform where can sell discarded ugly vegetables to restaurants and commercial kitchens. The goal is to reduce food waste in primary production. The start-up is selling discarded fruits and vegetables with box scheme through their on-line platform. </GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actors: Partnership with GRIM, which develop the digital platform and webshop, Compass Group, REGA, Hotel- og Restaurantskolen, Stop Spild Af Mad, Plantepølsen og MaMam.
Target audience: Food services sector.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_or£_ongoing>2018 - on-going</DURATION_start_and_end_date_or£_ongoing><COUNTRY_international_national_regional_municipal>Denmark (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://theindexproject.org/award/nominees/5471</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology>X</TECH & INNOVATION_action_linked_to_an_app_or_new_technology><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
</data>
