_id	ACTION_Name	GOALS/OBJECTIVES_Brief_description	ACTORS INVOLVED_implementing_actors_and_target_audience	DURATION_start_and_end_date_or£_ongoing	COUNTRY_international_national_regional_municipal	ROLE OF THE ACTION	SOURCE _web_link_or_journal_source	TECH & INNOVATION_action_linked_to_an_app_or_new_technology	MOTIVATION	OPPORTUNITY	ABILITY	"INJUNCTIVE 
SOCIAL NORM"	"DESCRIPTIVE
 SOCIAL NORM"	BASELINE	MONITORING SYSTEM & KEY PERFORMANCE INDICATORS
1	Babaco Market 	Web platform that sells fruits and vegetables with shape and size defects that are not accepted by traditional channels - such as supermarkets - and therefore are often destined for waste.	"Implementing actors: Primary producers.
Target audience: Consumers."	2020 - on-going	Italy (national)	Re-use (human consumption)	https://babacomarket.com/mission/	X	""	X	""	""	""	""	X