_id	ACTION_Name	GOALS/OBJECTIVES_Brief_description	ACTORS INVOLVED_implementing_actors_and_target_audience	DURATION_start_and_end_date_or£_ongoing	COUNTRY_international_national_regional_municipal	ROLE OF THE ACTION	SOURCE _web_link_or_journal_source	TECH & INNOVATION_action_linked_to_an_app_or_new_technology	MOTIVATION	OPPORTUNITY	ABILITY	"INJUNCTIVE 
SOCIAL NORM"	"DESCRIPTIVE
 SOCIAL NORM"	BASELINE	MONITORING SYSTEM & KEY PERFORMANCE INDICATORS
1	Perfectly Imperfect and TESCO	Package and sell fruits and vegetables that are at risk of going to waste due to aesthetics.	"Implementing actor: Tesco (food retailer).
Target audience: Tesco customers."	2016 - on-going	United Kingdom (national)	Re-use (human consumption)	https://www.tescoplc.com/news/2021/wonky-veg-5th-anniversary	""	""	X	""	""	""	X	X