<data>
<row _id="1"><ACTION_Name>Instock</ACTION_Name><GOALS/OBJECTIVES_Brief_description>The startup has published and sells on-line two cookbooks that will help consumers to waste less and make more sustainable choices in their kitchens at home. In Instock Cooking you will read and learn everything about eight preservation techniques and with "Circular Chefs" you will get to know the five principals of circular cooking.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actor: Instock.
Target audience: Households.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>2014 - on-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>Netherlands (national)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Prevention</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://www.instock.nl/en/product/instock-cookbooks/</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology /><MOTIVATION /><OPPORTUNITY /><ABILITY>X</ABILITY><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE /><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS /></row>
</data>
