We-Food Store (food retail) that sells food products with damaged packaging, incorrect labelling, expired shelf life and seasonal products that cannot be sold in regular supermarkets at a discounted price. Profit from the store goes to social work. Have already 6 shops in two cities of Denmark (Copenhagen and Jutland) that collects and sells almost 700.000 tons / year.Implementing actors: Folkekirkens Nødhjælp (Danish People’s Church Emergency Aid), run by volunteers Target audience: General public and household consumers.2016 - on-goingDenmark (municipal - Copenhagen and Jutland)Re-use (human consumption)(https://www.noedhjaelp.dk/wefood) (https://cphnews.mediajungle.dk/archives/8317)X