<data>
<row _id="1"><ACTION_Name>Bella Dentro </ACTION_Name><GOALS/OBJECTIVES_Brief_description>This small company buys aesthetically imperfect products from producers all over Italy and re-sells them to consumers. A laboratory for processing imperfect fruits and vegetables has been in operation since 2021.</GOALS/OBJECTIVES_Brief_description><ACTORS INVOLVED_implementing_actors_and_target_audience>Implementing actors: Founders, Social cooperatives.
Target audience: Consumers.</ACTORS INVOLVED_implementing_actors_and_target_audience><DURATION_start_and_end_date_orÂ£_ongoing>2018 - on-going</DURATION_start_and_end_date_orÂ£_ongoing><COUNTRY_international_national_regional_municipal>Italy (municipal - Milan)</COUNTRY_international_national_regional_municipal><ROLE OF THE ACTION>Re-use (human consumption)</ROLE OF THE ACTION><SOURCE _web_link_or_journal_source>https://www.belladentro.org</SOURCE _web_link_or_journal_source><TECH & INNOVATION_action_linked_to_an_app_or_new_technology>X</TECH & INNOVATION_action_linked_to_an_app_or_new_technology><MOTIVATION /><OPPORTUNITY>X</OPPORTUNITY><ABILITY /><INJUNCTIVE 
SOCIAL NORM /><DESCRIPTIVE
 SOCIAL NORM /><BASELINE>X</BASELINE><MONITORING SYSTEM & KEY PERFORMANCE INDICATORS>X</MONITORING SYSTEM & KEY PERFORMANCE INDICATORS></row>
</data>
