"Die etwas Anderen" KauflandSelling fruits and vegetables with optical imperfections. Reducing food waste by allowing primary production to market products which are below typical optical norms. Implementing actors: Kaufland (retailer) initiated the product range and marketing. Primary production supplies the fruits and vegetables with optical imperfections. Target audience: Consumers.2019 - on-goingGermany (municipal)Re-use (human consumption)https://www.wko.at/branchen/handel/lebensmittelhandel/broschuere-vermeidung-lebensmittelabfaelle.pdfXX