_id	ACTION_Name	GOALS/OBJECTIVES_Brief_description	ACTORS INVOLVED_implementing_actors_and_target_audience	DURATION_start_and_end_date_or£_ongoing	COUNTRY_international_national_regional_municipal	ROLE OF THE ACTION	SOURCE _web_link_or_journal_source	TECH & INNOVATION_action_linked_to_an_app_or_new_technology	MOTIVATION	OPPORTUNITY	ABILITY	"INJUNCTIVE 
SOCIAL NORM"	"DESCRIPTIVE
 SOCIAL NORM"	BASELINE	MONITORING SYSTEM & KEY PERFORMANCE INDICATORS
1	"""Die etwas Anderen"" Kaufland"	Selling fruits and vegetables with optical imperfections. Reducing food waste by allowing primary production to market products which are below typical optical norms. 	"Implementing actors: Kaufland (retailer) initiated the product range and marketing. Primary production supplies the fruits and vegetables with optical imperfections. 
Target audience: Consumers."	2019 - on-going	Germany (municipal)	Re-use (human consumption)	https://www.wko.at/branchen/handel/lebensmittelhandel/broschuere-vermeidung-lebensmittelabfaelle.pdf	""	""	X	""	""	""	""	X